For this open-ended question, we want you to make a first attempt at creating your own research plan document. Imagine that you are planning to conduct a usability test of your local weather forecast website. More specifically,
☀you want to test how easy it is to find your local weather forecast.
Please write the following sections of a research plan document for such a test:
1)It would be exploratory survey research, not the verification.
2)It can be both qualitative research, not quantitative
Quantitative research can help the users to grade how much they feel useful/ easy to use
Qualitative research can clarify why it is easy/difficult to use and how it can be improved
Step 1: Questionnaire survey (as a quantitative base research)
Step 2 :Depth interview cum observation (as a qualitative research)
More than 10 times (loyal user)
Just few times and stop using
■How to recruit
Online survey: Recruit from the website of weather forecast / ask for neighbors directly
2: Interview: Ask 3 persons each (loyal user and those who stopped using the website) from the participants from Step!
1 Online survey -> at participants favourable location
2.Observation & interview -> at the office of the researcher
1.Online survey ->Grade how much easy for the participants to find the local weather forecast in the website (from 1.Very easy 2.Easy 3.Normal 4.Difficult 5.Very difficult) and what specifically is easy/difficult
1.Online questionnaire survey form
2.Smartphone for the users to use in the interview and any device to record a video
*The purpose of this exercise is to give you a taste of what you need to consider when you plan a research project, so don’t worry if you don’t know the right terms for different research methods and equipment yet.
You can use the research plan document template (which we give a link for under the references above) as inspiration.